Relying on sustainability and ecotourism concepts, Archetype Group’s Planning Team from Hanoi has presented a balanced acknowledgement of environment protection, tourism development and local inhabitant involvement in the Planning Competition for 280 ha Ong Lang Beach in Phu Quoc Island. The vision of the project, presented by means of maps, sketches and a report, gives thorough development guidelines for a global and comprehensive ecotourism project. This approach has most likely seduced Kien Giang People Committee, which has granted us the First Prize of the competition.