What does it take to make sustainability real in building new projects, not an intention, but something that shapes every decision?
House of Archetype, Season 3: in this episode, let’s go behind the scenes with Marco Durán Mendoza, Director of Design Operations at Archetype Thailand, and Michel Cassagnes, Chief Sustainable Officer for Archetype Group.
The shift is simple but fundamental:
“Sustainability is not added at the end. It is embedded from day one through our green services.”
From early client discussions, clear performance goals covering energy use, daylight, water efficiency, and indoor environmental quality guide design across architecture, structure, MEP, and materials.
At the concept stage, key elements like shapes, orientation, and façade are already tested through simulations, ensuring sustainability is embedded from the start rather than optimized later.
With a fully integrated EPCM approach, continuity is maintained from initial intent to construction on site, ensuring nothing is lost along the way. This is reinforced by our green-certified team of experts across delivering standards such as LEED, WELL, EDGE, and more, supporting our commitment to 100% green buildings by 2032.
As Marco notes: “Sustainability is embedded into every design package.”
Discover how concept-to-delivery alignment turns sustainability into something measurable and real.
